A Revolution years in the making

Our founders recognized an opportunity to bring high quality, machine rolled, mass market joints and blunts produced at scale by looking at it in a different way – in a factory. Purchasing a tobacco factory in the heart of North Carolina in 2020 they started adapting high speed rolling machines from their tobacco origins to instead roll a new material .. hemp. They realized that the 2018 farm bill signed into law by President Trump would revolutionize cannabis by allowing hemp (marijuana’s legal cousin) to be consumed legally nationwide. Over the ensuing 4 years they built a team and brands that offered for the first time, affordable, accessible quality smokeable products that mimic the form of tobacco with the feels of marijuana.

Today, Maverick Lifestyle’s next-generation machinery – paired with our sales, distribution and marketing team, designs, produces, markets and sells hemp smokables across the USA which are unrivaled in affordability, creativity, quality, consistency and potency.

Our journey into the  industry began in Canada during the wave of Canadian federal legalization in 2017 when Victor transformed his Canadian family vegetable greenhouses into the largest legal cannabis grow in the world through a Joint Venture with Canopy Growth led at the time by the genius Bruce Linton. 

Guiding the epic transformation of 70 acres of grow space from tomatoes to cannabis in mere months resulted in a fantastic exit deal realized by Victor and his family who worked tirelessly for decades growing the family business. Some say they were lucky. Luck Victor says is hard work realized.

Seeing a bigger opportunity in the 2018 farm bill south of the border Victor went on to create the pioneering hemp CBD cigarette brand BLAZ in 2019 and it started selling throughout the United States soon after inspiring him to acquire the North Carolina factory to control his own destiny and thus was born Maverick Lifestyle. BORN in the USA.

Our factory in North Carolina became the center of the universe for Maverick and the establishment of the best machine rolled hemp CBD, CBG, D8, HHC, THCa smokables on the planet. Machinery made for the modern age.